Listen Out is Australia’s primary national dance music festival which tours a dynamic hip-hop/electronic line-up. A full-length lyric video from Disclosure, a top artist performing in this upcoming event has been generated. The festival's marketing collateral includes promotional signage, cinemagraphs to highlight stage design elements. All elements are designed using Adobe After Effects. These motion graphics contain personal branding and is synthesised with Listen Out's Electronic/Hip Hop brand identity.
Promotional poster with the music line up
I focused on the wavelengths within the song to create graphics surrounding words of emphasis. I used diamond shapes that emerge from the static lines. The black background used during the chorus makes the star visual and merging of elements more striking. I drew hands and faces with blended multiple lines in Illustrator, complementing the electronic beats and repetition of the song. This ties together with the festival branding.